The Future Development of Short Video Platforms and Similar Internet Enterprises in China: A Case Study of TikTok and Kuaishou

Authors

  • Xinyang Che

DOI:

https://doi.org/10.61173/jt7dtf28

Keywords:

short-video platforms, internet companies, overseas expansion directions, future development trends

Abstract

In today’s era of social media, short-video platforms such as Kuaishou and TikTok have become essential social tools for people. These platforms have attracted a large number of users due to their unique community culture and convenience. However, taking TikTok and Kuaishou as examples, how will short-video platforms and similar internet companies in China develop in the future? This paper will analyze the future development trends and opportunities of similar internet companies in China from multiple perspectives, including overseas expansion directions, market, users, and technology.

References

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[5] Wang, F., & Jiang, J. (2021). How Does the Internet Short Video Business Model Realize Value Creation? A Dual Case Study of TikTok and Kuaishou. Foreign Economics and Management, 43(02), 3-19. DOI: 10.16538/j.cnki. fem.20210103.101

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Published

2024-04-16

Issue

Vol. 2 No. 2 (2024): Volume 2, Issue 2

Section

Articles

License

Copyright (c) 2024 by the authors.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.