Measuring People’s Motivation to Go to the Movie Theatre
DOI:
https://doi.org/10.61173/0p72ve32Keywords:
theatre, movie, entertainment, motivating factorAbstract
Over the years, theatres have existed, constituting art almost exclusively concerned with live performances, bringing people together, and sharing experiences. Walmsley (2011) explores the problem of concerning some of the key motivators of people attending theatres and establishes that the pursuit of emotional experiences and impact was a key motivator for people going into movie theatres, besides escapism and the desire to move away from the demands of life while relieving stress as Manolika and Baltzis (2020) indicate. Di Ferdinando’s (2020) exploration of the people’s motivating factors to theatre attendance deduced that individual needs of personal interest, socialization, entertainment, education, and escapism were key contributing factors besides the quality, diversity, and accessibility of the theatre offerings.
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