Analysis of the Reasons for the Formation of Network Group Polarization and its Implications

Abstract

With the development of the Internet, the phenomenon of network group polarization has become more and more serious. This paper looks at how network group Polarization has developed from the original concept of group polarization after the Internet was created and popularized. The reasons for the emergence of online groups are categorized as (1) The Internet provides a wealth of information that people can selectively receive, and algorithmic mechanisms on the web push information based on user data. (2) people can communicate virtually on the Internet, (3) the influence of the media and public figures, (4) the platform’s vetting mechanism of the information, and (5) the accumulation of social contradictions for which the Internet provides a platform for catharsis. At the same time, group polarization may exacerbate the antagonism of different groups in society, but it will also help minorities find a sense of identity and increase cultural inclusiveness.