Luxury Brand Analysis
DOI:
https://doi.org/10.61173/thvxg992Keywords:
Luxury Brand, fashion brand, craftsmen, Louis VuittonAbstract
The fashion industry has gained its prevalent position as one of the most luxurious industries in the world. With trends
taking over, the question remains: which company or brand has maintained its capability to brag about the luxury
provision? The world is taking a different shape, with fashion brands taking over the industry and extending their reach
to other products in the market. With the evaluation of Louis Vuitton literature, the information project that the company
took charge of the market in the 18th century and catapulted itself to still dominate in the 21st century.
References
Crespo, J. (2017). Louis Vuitton brand Identity and Image. https://www.researchgate.net/ publication/321110236_Louis_Vuitton_brand_Identity_ and_Image
Nagasawa, S. Y. (2009). Marketing Principles of Louis Vuitton- The Strongest Brand Strategy. Waseda Business & Economic Studies, 44, 41-54. Quinte, I. (n.d). Louis Vuitton: A Case Study Strategy for A Possible Brand Extension https:// www.academia. edu/43358214/ LOUIS_VUITTON_A_CASE_STUDY_STRATEGY_ FOR_A_POSSIBLE_BRAND _EXTENSION_Fashion_ Branding_Summative_Assessment_MA_Fashion_ Design_ Management
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