The Marketing Strategy and Story for CHANEL

Authors

  • Yueyue Tao

DOI:

https://doi.org/10.61173/8sdhp479

Keywords:

Chanel, History, marketing mix

Abstract

This article will focus on the main cultural strategies of luxury brands. For example, how luxury brands will use the marketing mix and how to improve the current ineffective strategy of luxury brands. This will provide current analysis and improvement methods for product, pricing, placement, and promotion strategies. The article will use Chanel as an example to discuss the point of view since Chanel is a world-renowned luxury brand. The paper will demonstrate how Chanel uses these marketing techniques to recruit target customers and also provides suggestions for Chanel’s marketing.

References

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Published

2023-06-01

Issue

Vol. 1 No. 1 (2023): Volume 1, Issue 1

Section

Articles

License

Copyright (c) 2023 by the authors.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.