Analysis and suggestion on Disney Company’s business strategy

Authors

  • Jinyao Liu

DOI:

https://doi.org/10.61173/fjj5f526

Keywords:

Disney, Business strategy, Competition, Threat

Abstract

As a media and entertainment company that flourished for nearly 100 years, Disney has greatly enriched people’s lives. The development course of Disney has practical significance for many entertainment companies today. Through the discussion of the business strategy of Disney Company, this paper discusses some problems that may exist in the current development of Disney Company. It puts forward some relevant suggestions to solve these problems, hoping to provide help for the future development of Disney Company. The limitation of this paper is that the financial analysis of Disney Company is less.

References

[1] CoSchedule (2023) Disney marketing strategy: Magical Marketing Tactics to Grow Your Brand, CoSchedule Blog. Available at: https://coschedule.com/marketing-strategy/ marketing-strategy-examples/disney-marketing-strategy (Accessed: February 20, 2023).

[2] Pereira, D. (2023) Disney business model, Business Model Analyst. Available at: https://businessmodelanalyst.com/disneybusiness-model/ (Accessed: February 20, 2023).

[3] Segal, T. (2022) Who are Walt Disney’s main competitors? Investopedia. Investopedia. Available at: https://www. investopedia.com/ask/answers/052115/who-are-disneys-dismain-competitors.asp (Accessed: February 20, 2023).

[4] Xaif (2022) Comprehensive SWOT analysis of Walt Disney - 2023, IIDE. Available at: https://iide.co/case-studies/swotanalysis-of-walt-disney/ (Accessed: February 20, 2023).

[5] (2020) The Walt Disney Company. Available at: https:// thewaltdisneycompany.com/ (Accessed: February 20, 2023).

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Published

2023-06-01

Issue

Vol. 1 No. 1 (2023): Volume 1, Issue 1

Section

Articles

License

Copyright (c) 2023 by the authors.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.