Why Hermès is the Top Luxury Brand

Authors

  • Yongru Chen

DOI:

https://doi.org/10.61173/3f08j023

Keywords:

luxury, art, culture, marketing strategies

Abstract

Nowadays, Hermes has gained a high reputation in the world. This article examines why Hermes can become
successful. Hermes’ history, marketing strategies, and the relationship between the products and art are analyzed in this
article. It proves that a luxury brand must have appropriate marketing strategies and create durable products with some
cultural and artistic features. 

References

[1] Dong.C. Zou taren nanzouzhilu: aimashi bainian fanhua qishilu [Taking the road less traveled: Hermès’ century of prosperity revealed], Xiaoshou yu shichang,2021-2,p83-84

[2] Ouyan Zhang(2013). Cong aimashi niandu sheji jiedu qi dute de yingxiao shouduan[Interpretation of unique marketing methods of Hermès from its yearly theme]

[3] Zhu.Y.L & Yang Y.X(2015). She chi pin pinpai guanli yu yingxiao an li fenxi—yi aimashi wei li [Case study of luxury brand management and marketing—with Hermès as an example]

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Published

2023-06-01

Issue

Vol. 1 No. 1 (2023): Volume 1, Issue 1

Section

Articles

License

Copyright (c) 2023 by the authors.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.