The Explosion of Designer Toy IP Driven by Emotional Connection

Abstract

In recent years, the designer toy IP has achieved explosive growth based on the ' emotional connection ' series of marketing methods, forming a business culture phenomenon worthy of exploration. Based on this growth phenomenon, this paper explores the deep logic of the success of designer toy IP and the impact of emotional connections on consumption. By analyzing the marketing model and consumer behavior of designer toy IP, this paper explores the emotional connection mechanism and verifies the relationship between emotion and consumer decision-making. The results show that the success of designer toy IP is not only due to its artistic design, scarce attributes, and fashion play, but also to its deep motivation to establish strong emotional fetters with consumers through personification, community interaction, and an emotional projection mechanism. Consumers use designer toys to gain identity, emotional comfort, and social belonging, making IP an ' emotional container ' for personal memory and values. Therefore, this paper puts forward conclusions in clarifying the operation logic of emotional marketing of designer toy IP and explaining the role of emotion-driven consumption, and provides a key perspective for understanding contemporary consumer culture and emotion-driven business.