Cross-Cultural Communication Strategies of Japanese Anime--Taking "Demon Slayer: Blade" as an Example

Abstract

The development of technology has promoted cultural exchange, and cultures of different countries also learn from each other through communication. But for China, the development and dissemination of Chinese comics are relatively backward. Although the overall trend of the development of Chinese animation is good, there are still problems such as slow dissemination and a shortage of high-quality anime. This article takes "Demon Slayer: Blade" as an example to analyze the dissemination strategy of Japanese anime in China. This article analyzes how 'Demon Slayer Blade' integrates visual symbols such as a kimono with universal emotions such as family, achieves cultural symbol reconstruction, and triggers global resonance. With the cooperation of platforms such as Tencent Video and Bilibili, as well as cross-media linkage and secondary creative incentives, it has successfully broken through the circle. Exquisite animation production and cross-border IP linkage, building a cultural consumption ecology that is deeply rooted in daily life. This article proposes the following suggestions for the Chinese animation industry: strengthen the content foundation and integrate local culture with universal emotions. Innovate the digital communication matrix and user co-creation mechanism to further expand the influence of animation. Build a full chain IP development and operation system, and strive to create an international IP.