The Influence of Social Media Tarot Content on Young Users’ Emotional Awareness and Emotion Regulation

Abstract

This study examines the influence of social media tarot content on the emotional perception and regulation of young people aged 20–29. An online questionnaire (43 valid responses) and subsequent phone interviews were employed. Descriptive statistics, group comparisons by usage frequency and thematic analysis of open‑ended responses indicate that individuals who engage more often with tarot report more positive feelings, clearer self‑awareness and a greater likelihood of consulting tarot when making major decisions. However, they also display mild anxiety and a risk of dependence. Women engage more often and derive greater benefit than men; educational level appears to have little effect; and greater social media use is associated with more frequent tarot engagement. These findings reflect an experiential pattern comprising constructive self‑reflection, oscillation between entertainment and guidance, and risk of dependence. The study offers an early view of how online mystical content affects users psychologically and socially, while noting limitations such as the small sample, cross‑sectional design and self‑report bias. Future work should include more participants and longitudinal tracking to balance emotional benefits against potential risks.