The Social Impact of Western Animation Works in the Process of Cross-Cultural Communication in China: Taking Zootopia as an Example

Abstract

With the development and deepening of globalization, the cultural dissemination influence of Western animation works has become increasingly prominent. At the same time, they have entered the Chinese market on a large scale and have attracted widespread attention. This article will take the Disney film Zootopia as an example to conduct an in-depth study of its multi-level social impact in cross-cultural communication in China. At the same time, it will explore from three dimensions: One aspect is the textual content, which involves analyzing the values and metaphors present in the film; The second aspect is the dissemination effect, which involves examining the dissemination routes and marketing strategies of the film in China; The third aspect is the social response, which focuses on the public discussions, media reactions and social impacts triggered by the film. The research found that the universal themes such as "equality and inclusiveness", "breaking prejudice" and "self-growth" in the film resonated with the emotions of Chinese viewers; It was also localized in many other aspects beyond the film itself, and was widely disseminated, generating social attention and having potential impacts on the audience. Therefore, the dissemination of Western animated films in China is a complex process of two-way interaction. It is not only the input and dissemination of Western culture in China, but also a process of transformation and re-creation of Chinese cultural values.