The Influence of Japanese Sports Anime on the Audience's Sports Value Orientation in the Context of Cross-Cultural Communication: Taking "Slam Dunk" as an Exampl

Abstract

The issue of artistic creation and cultural dissemination in Japanese sports anime has received widespread attention, but there is still insufficient attention to the influence of values. This article takes "Slam Dunk" as an example and uses text analysis and questionnaire survey methods to analyze the factors that influence the audience's sports value orientation in Japanese sports anime, their impact on the sports value orientation of Chinese youth, and the differences that arise between different generations. This article analyzes the impact of Japanese anime on the spiritual needs and cultural identity of youth, as well as the problem of communication value deviation caused by quality control and propaganda guidance in cross-cultural communication. Based on this, this article proposes the following suggestions: Japanese anime should use localization methods in cross-cultural communication, understand the cultural habits and current market conditions of the recipients, strictly classify and regulate the content of the works, and organically integrate with the recipient market to avoid cultural barriers and misleading in the transmission process, and convey correct ideas.