Research on the Dissemination of Japanese Anime: A Case Study of "Neon Genesis Evangelion"

Abstract

Nowadays, with the rapid development of the Internet and the deep integration of various media, different cultures in different countries can also be spread across the mainland, among which the most representative is Japanese animation. Since the last century, Japanese anime has been popular worldwide due to its innovative plot, interesting content, and other factors, receiving widespread attention. However, today's Chinese anime is in the stage of revival, with a large number of works, but still lacking in quality. The paper analyzes the development history of Japanese anime and the Japanese anime which called "Neon Genesis Evangelion". It concludes that the animation production mode, cultural integration, and official cooperation in the work have made great contributions to the development of Japanese anime dissemination. Based on this, this paper proposes the following suggestions: Chinese animation should change its production mode, integrate different national cultures, and seek cooperation between different industries and companies.