Exploring the Media Management Strategy in the Production and Dissemination of “Bocchi the Rock!”

Abstract

This article focuses on the animation "Bocchi the Rock!" co-produced by Fangwen Publishing House and CloverWorks (CLW) to analyze its core strategies in media management. By analyzing the content incubation model of Fangwen Society and the refined production system of CLW, and combining the peripheral industry development logic of music-driven IPs, this paper deeply explores the core strategies for niche cultural products to break through the barriers of different circles. The research findings show that the work takes high-quality original music as its competitive core and builds a composite operation model through live performances by voice actor bands, immersive visual expression, and scenario-based derivative development (such as live house collaborations). At the same time, the SWOT model is used to reveal its shortcomings, such as insufficient depth of derivation and a single business form. In the expansion opportunities of the global pan-secondary dimension market, it still needs to deal with the challenges of homogeneous competition and cultural barriers. It also offers suggestions for optimizing the dissemination paths and strategic layouts of anime works, providing innovative references for the management and operation of 2D cultural products.