Analysis on Current Situation of Adolescent Consumption

Abstract

Social media and advertising have had an important influence on the consumption attitudes of teenagers. The internet burgeons very fast; teenagers are able to be exposed to a lot of consumer information through various social apps, and many brands impact their shopping decisions through celebrity endorsements, recommendations from internet celebrities, and other means. Additionally, teenagers often use “following the trend” and “peer effect” as driving forces for consumption, hoping to gain social and identity recognition through consumption. Therefore, fashion trends, brand influence, and social circle influence often determine their consumption choices. To prevent the spread of this situation. This study investigates and analyzes the consumption status of teenagers in the form of questionnaires. The results show that many teenagers are influenced by the surrounding environment and the Internet. This study reminds teenagers to adhere to their initial consumption concept and not to be influenced by the Internet and the environment.