Study on the Obstacles and Paths of the Outbound Output of Chinese Self-Media Platforms from a Cross-Cultural Perspective

Abstract

This paper explores the outbound output of Chinese self-media platforms from a cross-cultural perspective. In the context of globalization and convergence media, the issue of outbound output from Chinese self-media platforms has received widespread attention, but there are still insufficient path explorations in the related research. Although self-media has developed with strong momentum, it faces numerous challenges such as content regulation. A deep exploration of its outbound output strategies is of enormous significance for enhancing international communication power. This paper analyzes the low barriers to use and high openness of Chinese self-media platforms, as well as the obstacles faced in cross-cultural outbound output, such as implicit expression styles, the local characteristics of emotional expression leading to comprehension barriers for foreign audiences, technical issues with internet speed and interconnectivity, and cultural differences resulting in varying information reception tendencies and access channels among audiences. The paper concludes with the need to expand communication channels and collaborate with traditional media. On this basis, the following suggestions are made: efforts should be made to optimize outbound output paths and improve content to enhance the international influence of Chinese self-media platforms and promote effective cross-cultural understanding and exchange.