Can Foreign Artists’ Marketing Models Be Applied in China to Generate Equivalent Revenue? A Case Study of Taylor Swift

Abstract

The global music industry has undergone a major transformation in recent years, with digital platforms and innovative marketing strategies playing a key role in the success of artists. The famous artist, Taylor Swift, created an interesting marketing model, which is characterized by deep fan engagement, strategic brand partnerships, visual storytelling, and exclusive fan experiences, has proven highly successful in Western markets. This paper explores the feasibility of adapting these marketing strategies to the Chinese music market, taking into account the unique characteristics of the Chinese social media landscape, regulatory environment, and fan culture. Through a detailed analysis, this study provides practical recommendations for localizing Swift’s social media engagement, fan-centric campaigns, brand collaborations, and concert experiences to suit the Chinese context. The findings suggest that while there are significant challenges, including regulatory constraints and cultural differences, Taylor Swift’s marketing strategies can be effectively adapted to the Chinese market to achieve comparable success with appropriate localization efforts.