Generative AI Used by Social Influencers and Their Trust Among Generation Z
DOI:
https://doi.org/10.61173/cw17v359Keywords:
social influencers, generative AI, generation Z, source credibility theory, trustAbstract
Social influencers are people who emerge on social media platforms with considerable followers. In the era of artificial intelligence, there are social influencers tend to use generative AI to help them complete several tasks, for instance, data collection, data analysis, AI-generated music, images, text, videos etc. This paper will focus on the perspective of visual generative AI seen by audiences. The main purpose of the study is to investigate how generative AI used by social influencers would influence trust among Generation Z. In order to back up my research, the source credibility theory is applied. Questionnaires are handed out in the way of qualitative methods. This study explored the perception of different Generation Z for the trust for social influencers using generative AI.
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