The Effect of Foster Idol Marketing Strategies on Purchase Intention

Abstract

The traditional entertainment industry has become saturated, with declining fan engagement. The rise of the Internet and new media, however, has paved the way for new models, such as idol cultivation. This model, which emphasizes systematic training, gradual exposure, and close interaction with fans, has quickly gained traction. Unlike traditional methods, idol cultivation creates a deep emotional bond between idols and fans, boosting engagement and satisfaction. Under capital’s influence, this approach yields significant economic benefits. This article takes to study and analyze idol cultivation marketing model and monetization methods through investment and fundraising, providing insights into its marketing and profit mechanisms.