Marketed Popular Romantic Fiction: A Brief Exploration of Women’s Values--Taking “Xing Han Can Lan, Xing Shen Zhi Zai” as an Example

Abstract

Popular literature is defined as literature that is read by a large number of people in a certain period of time to meet specific requirements of the people, mostly for the goal of mind and soul entertainment, with the coexistence of artistic and economic qualities. A trendy topic in popular fiction is romance novels. There are particular websites for romance novels in China, such as the Jinjiang Literature Website. Many novels published in paper form are first serialized on this website. If the response is good, publishers will contact the authors to publish them. Popular romance novels also conform to the characteristics of many popular cultures; for example, popular literature usually has some fixed sets of pictures or often cultural symbols. Therefore, it is easy for readers to read and feel happy. In this essay, I would like to discuss the popular romance novels in the market. This article will use literature analysis and case study methods to study it. In the end, the result is that although popular romance novels have been marketed, they can also be used to awaken women’s consciousness in the most potent way of communication, thereby enlightening them.