A discussion on the current phenomenon of short video obsession of all ages

Abstract

This article investigates the underlying reasons for the current phenomenon of short video obsession through a sampling survey and reviewing previous related studies - the social competition among teenagers, the recommendation mechanism of video applications, and the increase in the number of empty nesters. At the same time, the discussion will be extended to the positive and negative impacts of the development of the short video industry on three different age groups, including the academic performance of teenagers, the labor productivity of middle-aged people, and the emotional value of the elderly, further discussing the social environment formed due to the entire short video industry. Finally, the corresponding social impacts were listed and elaborated. In essence, short video has emerged as a practical medium for the rapid dissemination of video information in light of the recent proliferation of the Internet. Individuals across different age groups are driven by distinct motivations to engage with and even immerse themselves in short video applications, owing to their respective life stages.