The Communication Mode of K-pop Korean Idol Groups from the Perspective of Cultural Globalization: EXO as an Example

Abstract

In recent years, with the acceleration of cultural globalization, K-pop has emerged as a significant cultural phenomenon, expanding from Korea to the rest of the world. K-pop idol groups have undergone continual renewal and replacement. As a prominent trendsetter of K-pop international idol groups, EXO has significantly propelled Korean pop culture into the worldwide market. The development history of EXO reflects how K-pop idol groups’ culture and products have crossed geographical boundaries and gained recognition in the global market. Against the background of the prevalence of K-pop culture around the world, this paper will start with the examination of the international influence of the EXO group, analyze the important communication channels involved in the international spread and development of K-pop idol groups, and provide inspiration for the development of international idol groups in China. EXO’s success provides valuable experience and inspiration for other K-pop groups. Digital platforms and the fan economy will play a greater role in creating a sustainable development of pop idol groups in the international market.