Content Analysis of Self-reported Cyberbullying Videos on Chinese Video Websites

Abstract

With the rapid expansion of the scale of China’s internet industry, the related issue of cyberbullying has become increasingly rampant. In recent years, it has even caused a series of serious public opinion events and begun to be unfavorable to the stable development of Chinese society. This study mainly explores the operation mechanism and laws of “cyberbullying” events in the Chinese internet environment through video analysis. This study shows that “cyberbullying” events in the Chinese internet environment are related to cultural background and era changes. At the same time, whether a “cyberbullying” event occurs is jointly determined by a series of factors including management systems, and it cannot be directly caused by a certain link. In addition, as research carried out through video analysis similar to interviews, this study also presents discussions and research on the behavior patterns and characteristics of the three groups of “bullying initiators” “bullying participants” and “bullying victims”.