Research of Consumption Phenomenon of teenagers on Little Red Book - take My Little Pony card as example

Abstract

Little Red Book is a Chinese functional social software created by Wenchao Mao and Fang Qu in Shanghai in 2013, which can accurately and efficiently match massive amounts of information and people through learning. By posting video & picture and living broadcast, users can share life and purchase on platform. Little Red Book has 300 million active users, 50% of whom is under 30 years old. Little pony collection card is a series of collectible cards published by Kayou with official authorization of . Most of the cards is unique designed and contain characters, items and scenes from cartoon for certain collection value. These cards is divided to different rarities: R, HR and SC. Little pony card is popular in teenagers on Little Red Book, cause of various enjoy method-displaying, collection and exchange.