Factors Influencing the Intention of Cyberbullying Among College Students: A Study Based on the Theory of Planned Behavior

Abstract

A large number of studies show that with the popularization of the Internet, the participation rate of the network has not declined, but the number of cyberbullying victims has grown significantly, and cyberbullying has become increasingly serious. Based on the Theory of Planned Behavior, this paper collects information on behavioral attitudes, subjective norms, and perceived behavioral control of domestic college students regarding their intention of cyberbullying through questionnaires and studies their correlation to find out the factors influencing the intention of cyberbullying. Through correlation analysis, it is found that the behavioral attitudes, subjective norms, and perceived behavioral control of college students are moderately and above positively correlated with the intention of cyberbullying. This finding can provide theoretical support for the practical application of adolescent motivational psychology to help adolescents use social media correctly, as well as for each social media platform to level the playing field and improve the commenting mechanism.