The Development of Korean Pop Culture in Vietnam

Abstract

Korean pop culture has gradually become a global phenomenon, it has a unique way of development, shows a distinctive appeal, and is widely loved by the world. However, through in-depth research, it is found that more research centers focus on the development of Korean pop culture in South Korea and China, and there is a lack of analysis of its development in other countries in East Asia. Taking K-pop and Wear as examples, this paper analyzes the development and influence of Korean pop culture in Vietnam and analyzes the reasons for its success from three aspects: export mode, social media, and platform supply. It is concluded that when other countries enhance their cultural soft power, they can learn from the perspective of attaching importance to the development of media and cross-cultural integration. Based on this, this paper puts forward the following suggestions: In the current trend of the prevalence of the Internet and social media and the development of globalization, the development and dissemination of culture must rely on media platforms to gain wider visibility, and it is also necessary to carry out cross-cultural integration to reduce cross-cultural conflicts and make it easier to be accepted.