Exploring the Communication Impact of New Media Platforms Based on Pet-Based Short Videos

Abstract

In recent years, pet short videos have attracted a large number of viewers as a popular topic, and as a result, have raised awareness of pets and stray animals. However, to shoot eye-catching video content, some creators abuse or abandon pets. These problems not only cause harm to the animals but also trigger a social crisis of trust, accompanied by ethical and legal issues. This paper explores the reasons for the popularity of pet-based short videos and the positive and negative impacts on the public and society of this issue. The study will adopt a case study research method to analyze the overall influence of pet bloggers by collecting relevant videos from short video platforms; meanwhile, popular videos and comments involving pet abuse and other incidents will be analyzed for content and public opinion. The final results of the study show that although pet short videos can effectively raise public concern about pets and stray animals, their negative ethical and social effects cannot be ignored, such as pet abuse and blind pet ownership, which hurt society. Future research should further focus on how to improve the ecology of short-form pet content thereby mitigating the negative social and animal impacts of pet-based short-form videos, thus enabling more positive impacts of video communication.