A Study of Human Art Appreciation Preferences Based on Jung’s Personality Theory

Abstract

Nowadays, as AI painting becomes more and more well-developed, the debate of the value of painting is more. To figure out the process of people’s art appreciation, this study is based on Jung’s personality theory and utilizes semi-structured interview and network observation methods to collect data. Based on the 16 personality types of Jung’s personality theory, this study categorized and analyzed the respondents according to the above categories. During art appreciation, the research found that each personality type showed significant differences in their feelings about the metaphors, details, and emotions of the artworks. Different dominant or auxiliary functions in different personality types lead to different appreciative preferences as well. For the above results, the authors reflect on the applicability of Jung’s theoretical model. The applicability and limitations of Jung’s theoretical model in the process of human art appreciation are further discussed in relation to other art appreciation models. From the theoretical perspective of Jung’s model, this study helps to complete the research perspective for understanding the human art appreciation process, providing insights into the assessment of AI paintings as well.