Douyin—— the leading application in short video in the next decade

Abstract

In recent years, along with the comprehensive innovation of communication technology, new media has also achieved rapid development and gradually penetrated into various fields. According to the 48th Statistical Report on the Development of the Internet in China released by the China Internet Network Information Center, as of June 2021, the number of Internet users in China has reached 1.011 billion, of which 888 million are short video users, accounting for 87.8% of the total Internet users. According to the survey results of the products most commonly used by short video users from 2020 to 2021, Douyin ranked first with 45.2%. As one of the emerging social media, Douyin short video APP is different from the previous simple graphic social, but the combination of music, special effects and video, so as to closely connect users of different ages, industries and identities. Based on this, this paper will discuss the possibility of Douyin platform to achieve fine operation and further expand market share by optimizing user generated content (UGC) model and analyzing the personality and commonality of audience psychology.