The Influence of Online Information Dissemination on Tourism Intentions: A Study of China’s Internet celebrity Cities

Abstract

This study explores the pathways through which online information dissemination impacts tourism intentions in China’s internet celebrity cities. Through quantitative analysis, the study reveals how online information dissemination influences tourist attitudes and transforms them into tourism consumption intentions by enhancing city awareness, increasing information trustworthiness, and boosting online attention. The results indicate that city awareness, information trustworthiness, and online attention significantly and positively impact tourist attitudes, which in turn further strengthens consumption intentions. The study also finds that attitudes play a significant mediating role between these factors and consumption intentions. The research employs a questionnaire survey, along with reliability and validity analysis, regression analysis, and mediation effect analysis to ensure scientific and reliable results. The findings provide empirical evidence for city managers and tourism practitioners on how to enhance city tourism attractiveness through online dissemination, while also pointing out new directions for future research, with significant practical implications.