Research on the Influence of Short Video Content on Users: A Case Study of Film Commentary

Abstract

The theme of this paper is to study the impact of short video platforms on users’ behaviors, and film interpretation is chosen as an example. As a new medium of information dissemination, short video platforms have developed at a very fast speed in recent years. While it has brought a lot of benefits to the public, it has also brought bad far-reaching effects on the people. The main feature of short video platforms is their short video production time and simple process; Second, the speed and scope of information dissemination of short video platforms is extremely fast, small to different cities, and large to different countries. Among them, the TikTok platform is the most typical example. TikTok short videos are not only spread in China but also respected by other countries abroad. The short video propagated in the short video platform can transmit a large amount of information at home and abroad in only ten seconds of video. This research helps short video platforms to improve and increase consumer satisfaction. It can also play a role in promoting things and raising awareness among the users.