The Dissemination and Expression of Female Thought in Korean Pop Culture

Abstract

The transmission and expression of women’s ideas in Korean popular culture is a global phenomenon that has attracted a wide audience, including teenagers. The different channels through which these ideas are disseminated, such as music, music videos, and social media platforms, aim to understand the influence of the Korean Wave in shaping gender equality and female empowerment. Using a mixed methodology, including content analysis and comments collections, the study revealed the significant impact of Korean pop culture on young people’s self-identity and values. Examples include the different influences and inspirations that different teenagers receive as a result of this culture and the reaction after watching the music video of a K-pop girls’ group. The study concludes that the representation of women’s ideas in Korean popular culture not only challenges traditional notions of gender but also promotes a more egalitarian perspective of thought, helping teenagers to set up the correct social feminine values, and contributing to the continuous development of women’s autonomy and identity.