Exploring the Influence of Social Media on the Communication of Chinese Folk Culture

Abstract

The Chinese Folk Culture contains excellent inventions and traditional habits of ancient China, it needs to be transmitted to young people to remember the history. Nowadays the previous media has switched to the internet and social media. Researching this new type of communication method can explore the new possibility of inheriting Chinese Folk Culture. The article is based on 2 research methods which are literature review and case study, the research will analyze the current literature on Folk culture and social media to find proof of the switching for communication. The case study will pick two specific cases and compare the data and quality. The research found that different social media platforms have different transmitting characteristics. Short video platforms can spread in a wide range but limited contents of culture. Long video platforms like BiliBili are more focused on the details of the Folk Culture. Social media can attract part of young people but still have the shortcoming of a shallow spread.