The Influence of Anime Culture on Consumers’ Consumption Habits

Abstract

With the continuous development of anime culture, many anime enthusiasts have transferred their focus of consumption from video game recharge to animation goods consumption. At the same time, the number of merchants is also increasing day by day. In addition to selling through channels such as Taobao, XianYu, and WeChat stores, many merchants have also chosen to open offline goods stores. These animation goods have penetrated into various fields, not only badges and standing signages with high viewing value, but also many daily necessities such as umbrellas, bottles, and clothes. Therefore, the author tries to study the influence of anime goods culture on fans’ consumption habits and their psychology when consuming. Through questionnaire surveys and interviews, it was found that purchasing these goods not only satisfies consumers’ collection preferences, but also gives them a strong sense of identity. According to statistics, the majority of consumers are teenagers aged 15 to 18, who have a great passion for this culture in addition to their studies. In the future, anime goods industries have a very considerable development prospect.