Standards of Femininity in Traditional and Contemporary China: Stereotypes and Beliefs on Women’s Appearance, Roles and their Cultural Influences

Abstract

Technological advancements have advanced patriarchal society. Modern society is bombarded with media, which introduces new styles and trends daily. These new fashion standards often have negative effects and reinforce social norms and stereotypes. Female roles and fashion trends are stereotyped worldwide, but they are rarely rigid. However, many in Eastern Asia, especially China, are concerned about this issue because cultural and media influences shape many stereotypes and perceptions about women’s physical appearances and social roles. People used to embrace their own beauty standards. However, modern society has adopted a standardised ideal, leading many to undergo extensive plastic surgery procedures like nose bridge enhancement, V-shaped face, skin lightening, and double eyelids. It seems like everyone is identical and can be easily replicated. Without inner beauty and values, outer beauty is just a decorative vase. Beauty, like anything else, is harmful in excess. Self-improvement and personal values should be prioritised before cosmetic enhancement. Through impact of social media, Chinese people set beauty standards and keep them for female generations .