The Impact of South Korean Love Variety Show on the Love Concept of Chinese College Students: A Case Study of “Single’s Inferno”

Abstract

This paper discusses the influence of Korean love variety on the love concept of college students in the Chinese Mainland. This article argues that with the increasing popularity of emotional observation programs among college students and young people, as well as the intertwined background of the late marriage trend, many college students hold an attitude of avoidance and rejection towards love and marriage, resulting in a large portion of college students being in a state of “not knowing what it is”. The issues of “fear of marriage” and “refusal to socialize” have received widespread attention nowadays. This article mainly takes the Korean dating variety show “Single’s Inferno” as an example to analyze whether this type of variety show has a certain impact and change on Chinese college students’ concepts and social styles. This article argues that this type of variety show has a certain change in the love view of college students, which will indirectly change their recognition of emotional value. Based on this, the following suggestions are proposed in this article. College students should strengthen their ability to discern and judge information. The media and program producers need to strengthen content control and positive guidance.