“Carnival” on the Internet: Research on the Impact of Fan Community Stratification on Fan Economy

Abstract

This article uses the big data crawler technology to conduct keyword analyses and word cloud diagram drawings on more than 10,000 pieces of data from Weibo and other Internet platforms, and through a six-month short-term field trip and one-on-one interviews with key groups, the impact of different levels within fan communities on the fan economy is discussed with idols as the core, and it is concluded that the stratification of fan communities based on fan consumption is the main driving force for the development of the fan economy.