Beauty is Justice: Research on Short Video Workers of Makeup from the Perspective of Visual Rhetoric

Authors

  • Yilian Che

DOI:

https://doi.org/10.61173/np9mvc72

Keywords:

Visual Rhetoric, Makeup, Short Video Maker, Beauty

Abstract

Against the backdrop of the active participation of creative workers in beauty short videos in live streaming sales and beauty education, fan groups replicate and disseminate the behavior of creative workers in short videos for imitation, presenting clear characteristics of crowd-oriented communication. This study starts from the basic perspective of “appearance” and combines visual rhetoric theory to explore and summarize the behavioral characteristics of creative workers in beauty short videos, providing suggestions for promoting the dissemination of beauty short videos.

References

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Published

2024-06-06

Issue

Vol. 2 No. 3 (2024): Volume 2, Issue 3

Section

Articles

License

Copyright (c) 2024 by the authors.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.