SHEN, Chongtian. The Role of Big Data Analytics in Enhancing Customer Experience on E-Commerce Platforms. Interdisciplinary Humanities and Communication Studies, [S. l.], v. 3, n. 1, p. 6352, 2025. DOI: 10.61173/361qjz44. Disponível em: https://ihcs.deanfrancis.press/article/view/1127. Acesso em: 4 nov. 2026.