LIU, Ran. The mechanism of KOL on consumer purchasing behavior: the mediating role of consumer purchasing intention. Interdisciplinary Humanities and Communication Studies, [S. l.], v. 3, n. 2, p. 6622, 2025. DOI: 10.61173/t7yesr15. Disponível em: https://ihcs.deanfrancis.press/article/view/480. Acesso em: 24 oct. 2026.